These cards are designed to be shared directly to social media sites, like Facebook, Instagram, Snapchat or Twitter. As with other Blend playlists, users will receive a card that displays their “taste match” score - a score that’s calculated based on how similar or different their listening preferences are when compared with the other Blend contributors. The company has partnered with artists including BTS, Charli XCX, Kacey Musgraves, Lauv, Megan Thee Stallion, Mimi Webb, Tai Verdes, Xamã and others to allow Spotify users to merge their musical tastes into a single Blend playlist where their own favorite tracks are matched with those from the artists. Today, Spotify says it will expand Blend to allow users to create playlists with up to 10 people, or even with some of their favorite artists.
This Blend then updates daily with new songs based on everyone’s listening habits. The feature currently allows two Spotify users to see where their musical tastes overlap by mixing together their favorite songs to find those they have in common. Spotify’s popular playlist creation tool, Blend, is getting its biggest update since its offiical launch last year.
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